The INDEX: People Choice Award is an award recognizing the public voice. The award runs alongside the INDEX: Award where the finalists, picked by the INDEX: Jury, are voted on by the general public. During the competition, everyone can vote for their own personal INDEX: favorite online. The finalist with the most votes will be crowned the winner of INDEX: People's Choice Award. The winner of the INDEX: People’s Choice Award will be announced at the INDEX: Award Ceremony.

INDEX: People's Choice Award 2011 is kindly sponsored by renowned Danish furniture manufacturer Fritz Hansen, and the winner will receive "The Egg" - a beautiful chair designed by famous Danish designer Arne Jacobsen in 1958 for the Radisson SAS hotel in Copenhagen.

Past People's Choice Awards
In 2009, at the INDEX: Award Ceremony; Jean Madden from Brisbane, Australia, was declared the winner of the People’s Choice Award. The winning design, Street Swags, is a bed and a bag designed to provide more comfort, warmth and protection from weather for people living on the street. Read more about Street Swags.

In 2007, the winner of the People’s Choice Award was Danish designer Hân Pham. She won the prize for the design of Antivirus; a yellow plastic cap that turns beverage cans into a container for used needles. Read more about Antivirus.

The first winner of the People’s Choice Award, back in 2005, was Vestergaard-Frandsen’s  iconic LifeStraw™, which short time before had brought home the INDEX: Award in the Body category. Read more about the LifeStraw™.